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Date:  May 17, 2024
Job Req ID:  15776
Category:  Sales
Country/Region:  CA
State:  ON
City:  Mississauga
Job Type:  Onsite



At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 117 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.


Join us as a Category Development Manager-Grocery Team at WK Kellogg Co based in Canada!  You will have the chance to enrich your skillset as you work for a company that delights the world through foods and brands that matter.  Lead with us as you support our WK Kellogg Co Grocery Team (Sobeys, Metro, and others) while building your network and expertise in a thriving environment of professional development and teamwork.  Together we will shape a stronger future for our company and your career.




  • Advising – Serving as a trusted Advisor to key customers for product assortment, placement, pricing, promotions, and category strategies, you’ll provide industry, consumer, and customer trends to develop strategic action plans.  You’ll also analyze and communicate planogram changes and continue to work towards best-in-class shelving principles.  Internally, you will be supporting the innovation process, delivering improvements in average item count to negotiated growth targets.  Our perfect shelf starts with you.


  • Analysis and Insights – With a keen eye, you will pull and analyze sales data and deliver regular briefings and category reviews.  We’re also looking to you to uncover business insights and sales opportunities that will accelerate retail growth, support analytical ad-hoc data deep dive requests and monitor competitive activity, recommending solutions to grow the category and the WK Kellogg Co business.


  • Sales Support – With an owner’s mindset and collaborative spirit, you’ll identify business opportunities for external purposes supporting the Accounts strategies and goals. Additionally, you’ll support internal customers such as Marketing, Finance, Sales Account Team, and Trade Marketing to assist in providing insightful and fact-based solutions, assess and commercialize industry, consumer, shopper and customer trends into strategic action plans, and lead retail customer penetration across multiple contacts and departments.  Two scoops of communication and collaboration are key ingredients in your recipe for success.




  • Post-secondary education or work experience equivalent – Business Diploma or Degree preferred and proven CPG related experience.
  • Valid driver’s license within Canada and ability to meet the 15-20% travel requirement.
  • Strong proficiency in Nielsen Market Track, JDA, Excel & PowerPoint
  • High level analytical capability
  • Ability to influence decision-making at various levels internally and externally.
  • Assimilating and interpreting data from multiple disparate data sources into concise action-oriented recommendations
  • Experience presenting complex and/or detailed information to multiple individuals/audiences with differing knowledge levels.
  • Experience in managing vendor/customer relationships.




At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, KashiSpecial K, Raisin BranFrosted Mini Wheats, and Bear Naked. With a presence in most households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional, and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit


WK Kellogg Co is proud to offer industry competitive benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information!

If we can help you with a reasonable accommodation throughout the application or hiring process, please email






The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.


WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.


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