Title:  Manager, Brand

Brand Manager, Mini-Wheats & Taste-Led Brands

If you have a passion for building brands through strategic thinking, data-driven innovation, and a relentless pursuit of measurable outcomes, WK Kellogg Co invites you to take ownership, drive results, and make your mark as our next Brand Manager to play a key role in building iconic world-class brands, you loved since childhood, like Frosted Flakes, Froot Loops and Mini-Wheats. In this role you will be responsible for helping build our biggest Ready To Eat Cereal (RTEC) portfolio in Canada, aid in the development of long-term strategies, brand plans and bring the plan to life for the consumer and shopper with executional excellence. 

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

HERE’S WHAT YOU’LL BE DOING

Strategic Brand-Building Project Leadership: You will have an opportunity to lead strategic projects that solve high-impact business problems.  You will drive development and lead the execution of all commercial efforts to drive consumer or shopper demand (projects that span, but not limited to, innovation, promotions and communications). You will have the opportunity to lead projects on iconic world-class brands, ensuring effective and efficient delivery, on time and within budget commitments.

Insight-Driven Brand-Building Programs & Projects: You will have an opportunity to use advanced analytics and diverse data sets to craft unique solutions that shape brand strategy and consumer demand to ensure our brand programs are most relevant and impactful. 

Innovation Management: You will be spearheading product development and commercialization for iconic top-tier brands, collaborating with highly capable teams while retaining control over the structure, process, and resource allocation of your project. 

Strategic Communication Development: You will lead strategic high impact communication projects by transforming brand challenges and opportunities into compelling briefs for agencies, guiding the development and evaluation of consumer-facing assets across every major consumer and shopper touch point. 

Cross-functional Collaboration: You will collaborate with specialized experts across at WK Kellogg Co: Sales, Finance, Innovation, Shopper, Wellbeing, Regulatory and E-comm.

At WK Kellogg Co, we love our people, and they love our culture and the opportunities that come with being a part of the company. Our values are at the core of who we are, what we believe, and what brings us together as one team. Come explore the endless opportunities in an environment where we support you and your professional success. As we grow together, we win together. Our success has always been driven by the skills and ideas of our talented and diverse team members.  We value work/life balance, diversity & inclusion, and of course, great food!

What’s not to love? Now is the time to achieve more and to take your career further with WK Kellogg Co.

JOB HIGHLIGHTS

• Full-time, onsite, position in our Mississauga, Canada office
• Business Travel Requirement expected at 5-10%
• Reports directly to Associate Marketing Director

QUALIFICATIONS

Required:

• University undergraduate degree in business or marketing
• 3-5  years of Brand Marketing experience, related experience in a Consumer-Packaged Goods company
• Strong leadership skills with a proven project management ability with a bias for action and attention to details

• Experience in strategy development, leading innovation development and creative campaign development

• Strong analytical and critical thinking skills with ability to analyze data and synthesize key performance drivers with a bias for action to address issues, strong AC Nielsen experience
• Excellent communication and persuasion skills with an ability to lead projects, influence and effectively collaborate both internally and externally from peers to leadership, both by informal communications and formal presentations
• Desire and ability to work in a fast-paced, result-oriented, collaborative environment
• Strong working knowledge of PC applications, including MS Office (Outlook, Excel, Word & PowerPoint)

PREFERRED QUALIFICATIONS

• MBA with a focus in marketing
• Proven P&L analysis/understanding
• Experience managing cross functional teams without direct line reporting
• Desire and ability to work in a fast-paced, high pressure, result-oriented environment

ABOUT WK KELLOGG CO

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com.

WK Kellogg Co is proud to offer competitive industry benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information!

If we can help you with a reasonable accommodation throughout the application or hiring process, please email TalentAssist@wkkellogg.com

THE FINER PRINT

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

Let’s create gr-r-reat days,

WK Kellogg Co Recruitment