Title:  eCommerce & Shopper Marketing Manager

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

As an eCommerce & Shopper Marketing Manager you will lead e-Commerce and Retailer Media for the organization, shaping vision, strategy, and overseeing program execution to drive shopper conversion. Key responsibilities include leadership of Ecomm search and account-specific digital marketing investment strategy and activation, identifying new mid-/lower-funnel media opportunities, and bringing key trends and implications to life within the organization to influence marketing growth plans.

As part of driving full funnel activation, the role includes coordination, development and implementation of shopper marketing tactics in-store and ensuring appropriate scheduling of projects, sampling, couponing, creative development and budget tracking. You will work with Marketing and Sales partners, 3 days a week at Mississauga head office.

HERE’S WHAT YOU WILL BE DOING

• Account-specific Digital Marketing Investment & Activation: Determine optimal level of investment for Retailer Media; identify unique theming and focus areas by customer (e.g. points program alignment, seasonal opportunities); set calendar of support; lead creative development, execution, and post-analyses
• Shopper Marketing & Store Activations: Develop mid-/lower-funnel campaigns to drive conversion. Develop partnership programs with other CPG companies. Develop creative assets to be leveraged with Customers and Sales team (flyer, POS, Merchandising, Presentations) including printing and legal approvals. Daily Project Management, Budget Tracking.
• eComm Search: Lead search strategy and investments with key retailers; identify brand/product focus areas; coordinate with agencies for execution, optimization, and socialization of post-analyses
• Strategic Thought Leadership: Shape the future by developing and deploying regular cadence of omni-shopper trend overviews and test & learn with Retailer Media partners to influence retail digital investment and presence in experience plans
• Help build a Winning Commercial-minded Culture by pro-actively contributing to better ways of working; optimising processes with key vendors

QUALIFICATIONS

• Bachelor's degree or higher – preferably business school graduate, or equivalent, Marketing major
• Demonstrated experience in eCommerce & Retailer Activations, ideally within CPG industry
• Experience in Customer Marketing, Shopper Marketing, and/or Sales considered assets
• Ability to translate data into meaningful, actionable insights and implications
• Capable of explaining technical concepts to non-technical audience effectively
• Proven project management skills with a strong bias for action and high proficiency for multi-tasking

• Demonstrated capability in budget management
• Strong collaboration, communication and influence skills, working with internal and external stakeholders (cross-functional, agencies, retail customers) 
• Bilingualism an asset (English, French)

Salary Range: $105,920 - $132,400

Salary pay ranges are determined by role and level.  Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions. 

At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best —physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position:

• Annual Incentive Plan bonus eligibility

• Comprehensive Health Care, Dental Care coverage

• Savings and Investment Plan (RRSP) with Company match after 1 year of completed full-time service
• Defined Contribution Pension Plan
• Paid Time Off (includes paid sick time)
• 15 Paid Vacation Days, plus Company Floaters
• Hybrid Work approach
• Tuition reimbursement program
• Employee recognition program
• Employee assistance program

The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions

Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.

 ABOUT WK KELLOGG CO

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.ca

WK Kellogg Co is proud to offer industry competitive benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information!

If we can help you with a reasonable accommodation throughout the application or hiring process, please email TalentAssist@wkkellogg.com

THE FINER PRINT

 The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

This position uses artificial intelligence (AI) tools to assist in the screening and assessment of applications.

This job posting is for a current vacancy.

Let’s create gr-r-reat days,

WK Kellogg Co Recruitment